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episode 74
Haus Labs by Lady Gaga: Disrupting Clean Beauty with CMO Kelly Coller

New Episode with KELLY COLLER is LIVE
Kelly Coller is the Chief Marketing Officer at Haus Labs by Lady Gaga and has been a critical partner in rebuilding the brand (under Founder Lady Gaga’s vision) and leading its retail expansion. Coller rebuilt three departments within Haus and is part of the powerhouse team responsible for the highly successful, best-selling, reimagined Haus Labs - from brand DNA and strategy to positioning, product marketing, storytelling, viral campaigns including TikTok, and more. Prior, Coller drove unprecedented global growth and expansion for celebrity/beauty startups including previous leadership roles at LVMH/Kendo (Kat Von D Beauty) – L‘Oreal and Sephora (Sephora Originals). Coller is recognized as the secret weapon behind Top 10 global makeup / founder brands and offers a unique lens - leading and developing breakthrough brands, firsts, and fan frenzy.

Here is what to expect on this week’s show:
Ways Haus Labs is disrupting clean beauty
The success of Haus Lab’s TikTok marketing campaign
How House Labs is being sold at Sephora & their global expansion strategy
How Haus Labs is building a conscious and successful brand
Why women should be negotiating with kindness, not niceness
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