episode 81

Revolutionizing Customer Experiences: The BSPK Approach

May 31, 2023

New Episode with Zornitza Stefanova is LIVE

Zornitza is the Founder and CEO of BSPK, the top rated SaaS clienteling platform for digital curation and personal shopping. Zornitza is also a serial entrepreneur and an accomplished builder, and leader of teams. She was among the first employees of Wired (acquired by Conde Nast), eGroups (acquired by Yahoo) as well as Six Apart, imeem, Prosper and other Silicon Valley technology innovators funded by Sequoia Capital, Benchmark and Accel, among others. Zornitza is a graduate of Stanford University (BA in International Relations) and The Wharton School of the University of Pennsylvania (MBA, Finance). Her passion is the quest for innovation and discovery at the cutting edge of consumer technologies, content creation, and leveraged means of communicating and transacting in the mobile age.

Here is what to expect on this week’s show:

Prioritizing the customer's needs through personalization drives a customer-centric approach, enabling businesses to better meet their preferences and increase satisfaction.
Personalization fosters more effective communication between sales advisers and customers, leading to increased sales and customer satisfaction through tailored dialogue.
Providing personalized experiences enhances brand perception, leaving a lasting impression that generates positive reviews and recommendations, ultimately strengthening the brand.

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