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For Women Who Are Unapologetically Ambitious and Fiercely Informed
You were never the problem. You were just not being heard.
I remember my first frozen shoulder. One day I was fine. The next, I couldn't lift my left arm past my shoulder. I went to a male orthopedist. Did he ask about perimenopause symptoms? No. Did I even know that's what it could be? Also no. I was told it was "just inflammation" and sent to PT. Six weeks and thousands of dollars later — nothing.
So I did what women do when the system fails them: I took matters into my own hands and Googled the shit out of it. Buried on page three, I found an article about a woman with the exact same symptoms. Diagnosis: perimenopause. One saline injection from an HSS doctor and I was completely fine.
When we're not heard, it doesn't just impact our health. It impacts our work, our relationships, our entire lives — and everyone around us. We deserve better. We deserve to be heard. Anne Fulenwider wanted to change all of this, which is why she co-founded Alloy Health. Listen to her on the podcast below.
With Love & Lady Business,
JJ
In today’s edition:
— Menopause Is Not a Niche Problem
— Ask Better Questions. Ask Better People.
— This Phrase Is Hurting Us All

Menopause Is Not a Niche Problem
Here's what nobody told us: menopause affects every single organ in the body.
Every. Single. One. Sleep issues. Anxiety. Brain fog. Mood swings. Dry mouth. These aren't random. They're not isolated. And they're not something women should be expected to just push through.
Anne Fulenwider left a successful media career to co-found Alloy Health — a company built on one premise: women deserve access to evidence-based menopause care in a space that has been overlooked and underfunded for decades. In this episode, we get into what happens when women don't have accurate information or providers with the training to actually connect the dots. We dig into the ripple effects of misinformation around estrogen — and how one flawed narrative shaped an entire generation of confusion and under-treatment.
Nearly two-thirds of women say menopause symptoms negatively affect them at work. Most still aren't getting treated. That's not a personal failure. That's a system failure.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Ask Better Questions. Ask Better People.
Nearly two-thirds of women say menopause symptoms negatively affect them at work—and yet most still aren’t getting treated. This applies to every part of your life. Because if you’re not feeling well, you can’t show up for yourself, your work, or anyone around you. It’s the oxygen mask effect. So ask the questions. And ask the right people.
Here's the Ask Filter applied to your own health:
Don't start with "Is this normal?
Start with: Could this be hormonal? Could this be perimenopause? What are all my options?
And here's the harder truth — your regular gyno may not be the right person. Menopause care is still undertaught in medical school. Many doctors simply don't have the training to connect the dots. So find a specialist. Get a second opinion. Use AI to pressure-test your questions. Compare notes with your friends. You are not the only one experiencing this — and patterns matter.
The medical system was not designed with you in mind. Women's health is only now starting to be seriously funded and researched. Stop assuming the first answer is the right one. Start asking: is this person actually qualified to help me?
If you're not being heard — move on. If your questions aren't being answered — move on. If you feel dismissed — move on.
You don't need to be easier to treat. You need to be more precise about who you're trusting. This applies to your health. Your career. Your relationships. All of it.
Start asking better questions. Start asking better people. You deserve both.
This Phrase Is Hurting Us All
Not being heard is a Tuesday for women. Every day, all day — and it shows up everywhere. Not being heard in a doctor's office is one thing. Not being heard when you've been harmed is something else entirely. From the Pelicot case to Jeffrey Epstein to the CNN report exposing 62 million visits to a site promoting sexual violence against partners — these are not isolated stories. They are patterns.
No single phrase created this culture. But this one is part of it. Snitches get stitches.
I heard it everywhere when my kids started socializing, and kids were constantly telling on each other — on the sidelines of games, at birthday parties, from parents brushing it off like it was nothing. How do you think kids internalize that? Do you think a "snitch" becomes a hero in their mind? Or do they learn to stay quiet?
Because that's exactly what this teaches — especially boys. Don't call out your friends. Don't get involved. Don't be the one who says something. Protect each other instead of holding each other accountable. And we've completely twisted what a "snitch" even is. The original meaning? You were part of a crime and you told on your co-conspirator. That's a snitch.
A victim is not a snitch. A witness is not a snitch.
But somehow we've made them the problem. We've made silence look like loyalty and speaking up look like betrayal. And kids are watching all of it. So someone sees something — a friend says something, does something — and they hesitate. They tell themselves they don't want to be judgmental. This isn't about judgment. It's about accountability. If men don't call out other men, nothing changes. This culture doesn't shift unless we normalize speaking up — especially when it's uncomfortable, especially when it's your own circle.
Silence isn't loyalty. It's complicity.
So man up. Go snitch. It's what all the cool kids are doing. And yes — you fucking deserve better than all of it.
Hi, I’m JJ
Since starting the Justice Dept, we have increased women's wealth by over $100MM in just over 5 years. Want to know what inspires me to do this work, other than making women money? My clients' surprised reaction when we manage to get them much better terms for themselves and their companies, whether via talent agreements, employment, severance, partnerships, asset sales or investments. They often admit that they never thought they could get that result. Not even hoped. This blows my mind. As we know at The Justice Dept. you are all worth everything you ask for and more. Reach out and we’ll show you how!
x TJD


