For Women Who Are Unapologetically Ambitious and Fiercely Informed

Let’s be real: women have been battling misinformation since the dawn of time. Lies about our abilities. Myths about our “place.” Rumors designed to keep us in check. It’s been one of the patriarchy’s sharpest weapons - playbook: erase our wins, distort the facts, and make sure the wrong story sticks. Now, in an era where a tweet can ruin a career in 30 seconds, the stakes are higher than ever. Enter Isabelle Boemeke, model, activist, climate truth-teller, and today’s Takin’ Care of Lady Business guest who’s taking on one of the most misunderstood topics on the planet: nuclear energy. She’s using her platform to cut through the fear-mongering and PR spin to give us the actual facts. Her brand-new book, Rad Future: The Untold Story of Nuclear Electricity and How It Will Save the World, dropped yesterday, and it’s part myth-busting manual, part wake-up call. If you think you know the nuclear story, Isabelle will blow your mind and make you rethink what’s possible in the fight against climate change. Listen in as we break down how misinformation spreads, why women are such convenient targets, and how to flip the script—whether you’re defending the planet or your own damn reputation.

With Love & Lady Business,
JJ

In today’s edition:
— Rebranding Nuclear Energy with Isabelle Boemeke
— Don’t Ignore Your Intuition
— TJD client Faye Penn’s AI study 

“It’s entirely possible to have only nuclear electricity and no nuclear weapons”

Key Takeaways:
 — The cultural baggage nuclear energy carries, and how Isabelle is unraveling it with education and edge
— Why nuclear is actually the safest and cleanest form of energy
— How Isabelle turned curiosity into a movement — and a character
— Why storytelling, branding, and bold visuals in science matter more than ever 
— The worst advice Isabelle ever got and why being “cringe” is the key to building anything worthwhile

Don’t Ignore Your Intuition

On Takin’ Care of Lady Business, I ask every guest the worst advice they’ve ever received. The #1 answer? Ignore your intuition. Translation: “Don’t trust yourself. Let other people’s fears, agendas, and bullshit dictate your life.” It's the worst advice for obvious reasons, and it’s one of the fastest ways women give up their power. The real challenge is knowing when that little voice inside is your intuition or when it’s fear (and a self-fulfilling patriarchal prophecy) in a really good disguise. Here’s how to tell the difference:

1. Check the “Why” Behind the Decision
— Fear: Full of “what ifs” that sound like an anxiety spiral, usually about how other people will react.
— Intuition: A calm, clear “this is my move” that doesn’t require a PowerPoint to explain.

2. Read Your Body Like a Lie Detector
— Fear: Tight chest, clenched jaw, shoulders in your ears - ie, shit's about to go down.
— Intuition: Steady breath, grounded energy which says "let's fucking go" even if your brain is still debating.

3. Listen to the Tone of Your Inner Voice
— Fear: Panicked, rushed, dramatic like my 12 year olds when they have to get off screens. 
— Intuition: Calm but firm like your true bestie who calls you out without the theatrics.

Bottom line: fear yells, intuition whispers. And if the world is telling you to tune out the whisper, that’s your cue to turn the volume up.

TJD Client Faye Penn’s AI Study

Executive coach Faye Penn challenged AI to a coaching duel. Twenty volunteers. Four AI platforms. One question: Is she about to get automated out of existence?

The results? Penn scored 4.7 out of 5 versus AI's 3.5. AI wasn't terrible - participants found it "incredibly insightful" with lightning-fast solutions. But AI had a fatal flaw: it's never failed. Never frozen in a meeting. Never avoided that hard conversation. Being messy, imperfect, and human isn't just a trait - it's a competitive advantage.

Lady Bits:

📖: Working moms have more successful daughters and more caring sons

👀: Natalie Portman on her vision of safety and self-expression 

👏: Jen Pawol is the first female umpire in the MLB 

🎧: Chappel Roan - Subway 

😳: Pete Hegseth and his post criticizing women's right to vote 

💰: The financial talk you need to have with your spouse

Hi, I’m JJ.

Since starting the Justice Dept, we have increased women's wealth by over $100MM in just over 5 years. Want to know what inspires me to do this work, other than making women money? My clients' surprised reaction when we manage to get them much better terms for themselves and their companies, whether via talent agreements, employment, severance, partnerships, asset sales or investments. They often admit that they never thought they could get that result. Not even hoped. This blows my mind. As we know at The Justice Dept. you are all worth everything you ask for and more. Reach out and we’ll show you how!
x TJD

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