How To Build A Company Based On Your Passions

Too often, women are told to tone it down, pick a lane, or keep their businesses "palatable."  First, we never asked. Next, no. Your passions are your power. Whether it’s weed, fashion, sex, wellness, or women’s rights, the future belongs to those of you who ask for what you deserve and are bold enough to build businesses that reflect who we really are and we are highlighting some of those ladies below.  First up, on this week’s episode of Takin’ Care of Lady Business, (NBD: Ranked #1 Best Female CEO Podcast) I sat down with the founder and creative director of Edie Parker, who built a cult-favorite fashion brand and then blazed a new trail, literally, into cannabis. In a world still allergic to fully funding women founders, especially those daring enough to play outside the lines, Brett’s story is a middle finger to the status quo and a masterclass in building a business that’s stylish, subversive, and deeply intentional. So your call to action? If you’ve got a vision that won’t shut up and a passion that won’t quit? Follow it. Build it. Light it up. We can't wait for you to join us! 

With Love & Lady Business,
JJ

In today’s edition:
— How To Build a Brand Around Your Passions with Brett Herman, Founder of Edie Parker
— Don’t Sleep On This Wefunder!
— JJ Talks How to Change Your Life @ Worth Magazine Groundbreaking Women Conference

“You’re not necessarily buying into us because you love whatever strain we have that harvest, but because you know that you can trust this brand and will have a consistent, good experience.”

Key Takeaways:
 — If no one’s building the space you belong in, you’ve just found your mission.
— How Brett kept the same aesthetic, same values, just a new vertical. Reinvention without dilution.
— Your perspective as a woman isn’t a hurdle—it’s your edge.

If you care about your kids growing up in a world that teaches respect, not rape culture, then it’s time to invest in a platform that’s doing the work mainstream media won’t touch. MakeLoveNotPorn, founded by the fearless Cindy Gallop, is on a mission to normalize real-world sex, not the toxic, misogynistic fantasy peddled by mainstream porn. Watch the show Adolescence and you’ll see how urgent this is: teenagers are getting their sex ed from Pornhub, and it’s warping their understanding of consent, intimacy, and respect. MLNP is the antidote - real people, real connection, real education. With 1.5 million members across 200+ countries, $3.5 million in revenue, and stories from people who’ve literally changed how they relate to themselves and their partners, this is more than a business—it’s a cultural reset. And now, through the end of the month, you can join the movement by investing in MLNP  on WeFunder. Because the best way to protect our kids is to teach them the truth—not shame them into silence.

JJ @ Worth Magazine Groundbreaking
Women Conference

At GBS25, JJ, Talia Bender Small of Female Quotient and Amee Ricketts got real about what power and equity look like when women ask for what they want and take back their power.  In a fast-paced, unfiltered conversation, they explored how to redefine leadership without compromise, negotiate with intention and confidence and build systems where equity isn’t a side project—it’s the expectation. From the boardroom to the cultural conversation, this session was a masterclass in bold leadership with real-world impact.

In Other News:

• Check out TJD Client Elisa Lipsky-Karasz new gig
  https://puck.news/elisa-lipsky-karaszs-elle-decor-era-kim-kardashians-skky-fall/

• JJ's thoughts on where MacKenzie Scott should put her money next
  https://www.tiktok.com/@takincareofladybusiness/video/7492175907403123998?lang=en

• What does Kevin O'Leary of Shark Tank think about Female Founders
  https://www.tiktok.com/@kevinolearytv/video/7147150272404491563

• Takin’ Care of Lady Business ranked #1 of Best Female CEO Podcasts!

Hi, I’m JJ.

Since starting the Justice Dept, I have increased women's wealth by over $100MM in just over 5 years. Want to know what inspires me to do this work? My clients' surprised reaction when I manage to get them much better terms for themselves and their companies, whether talent agreements, employment, severance, partnerships, asset sales or investments. They often admit that they never thought they could get that result. Not even hoped. This blows my mind

“Taking Care of Lady Busine$$” sponsor!  Welcome Medjet, the top-rated air medical transport and security response membership for travelers. If you’re hospitalized or your safety is threatened while traveling, they can get you moved home…if you’re a member.