The Toxic Truth About Your Intimacy Products

“All five of those startups I worked at were male-founded. And yet, most of them were making products for women. And I just kept thinking—why are men the ones making all the money on female intimacy products?”

Did you know most intimacy products are made with toxic, unregulated materials—by men, for women? Neither did I, until I spoke with Rebecca Alvarez Story, founder and CEO of Bloomi. She saw an industry where women were the consumers but not the decision-makers, so she set out to change that. She’s not just creating better, safer products—she’s building a movement. And like most women founders, she’s had to fight harder, push further, and work ten times as hard to get the funding and recognition that male-led companies get handed. But she’s proving that when women lead, we don’t just participate—we revolutionize.

Key Takeaways:

• The fight to bring female-led innovation to a male-dominated industry

• How Bloomi became the first sex toy brand in Target—and why it caused controversy

• The massive gap in funding for women and Latina founders

• Why intimacy should not be taboo but prioritized as self-care

Hi, I’m JJ.

Since starting the Justice Dept, I have increased women's wealth by over $90MM in less than 5 years.

Want to know what inspires me to do this work?

My clients' surprised reaction when I manage to get them much better terms for themselves and their companies, whether talent agreements, employment, severance, partnerships, asset sales or investments.

They often admit that they never thought they could get that result. Not even hoped.

This blows my mind.